On Tap Branding Pushing Brewery Messages

FlyteCo, Factotum Among Clients

By Katie Lee

As new breweries continue to open throughout Colorado each year, many need a little help to find their footing within their communities. On Tap Branding, located in Littleton, launched its marketing and retail solutions firm to help owners find success. They have worked with names such as LandLocked Ales in Lakewood, and FlyteCo Brewing and Factotum Brewhouse in Denver.

Danella Soeka, owner of On Tap Branding (left) and Brandi Burgei, co-owner of Landlocked Ale (right)

Danella Soeka, owner of On Tap Branding (left) and Brandi Burgei, co-owner of Landlocked Ale (right)

With two decades of marketing and rebranding experience, Danella Soeka, the founder and owner of On Tap Branding, has helped to build or rebrand four casinos, two programs for a state university in Illinois, a science education company in Colorado and two companies of her own. But she shifted her focus to smaller companies for a change of pace. 

“I've done the big corporate thing and my priorities have shifted to working with these small business owners who are so passionate about what they do,” Soeka said. “In most cases, their life savings, hearts and souls are poured into their businesses and I find great satisfaction with helping them streamline their marketing efforts and grow their business.”

Brand identity is at the top of their priority list. Danella Soeka has graphic designer, Bret Jensen, to help make sure brewers have an original look that best represents their business from custom logos, tag lines and brand colors. Soeka uses her long-standing relationships from her casino days for vendor partners that offer quality products, such as glassware, hats, shirts, and hoodies at competitive prices. On top of that, they have hands-on social media experts that will help companies reach the audience they need. 

On Tap Branding offers three different packages to help firms find a sweet spot, from start-ups to veteran firms that simply need marketing help. 

Pilsner, the smallest plan they offer, has a logo and brand development, website development and business card creation. Their medium-sized package, Amber, includes a social media set up (Facebook, Twitter and Instagram), 500 coasters, 500 stickers and apparel/branded items, as well as everything that the Pilsner plan contains. Lastly, their ultimate package, Stout, combines the Pilsner and Amber and adds on press releases, assistance with a blog creation and event planning from recommendations to execution. 

“I have a strong background in this area and thought helping new breweries coming on to the scene with different packages to get them started would be helpful. I love watching this kind of launch and the excitement that goes with it,” Soeka said.

Soeka is a member of the Pink Boots Society, which is a group that supports women in the brewing industry. She also co-hosts the Brewery Partners Group, where brewery owners and professionals touch base to provide resources to one other. She said she loves how supportive brewery owners are of each other. 

Soeka says, “After spending over a decade in the competitive casino world, it's refreshing to work with such caring and giving people.”

- Katie Lee will soon graduate from Wartburg College in Iowa, majoring in English and minoring in graphic design. She enjoys spending time with her friends and family outdoors and indoors. She is always immersing herself in a new book or writing a new story. 

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