Above: The Purpose Brewing Crew picks up barrels at Infinite Monkey Theorem
Photos Courtesy of Purpose Brewing
Kim Jordan, New Belgium Brewing Co.’s co-founder and executive of the board, met brewer Peter Bouckaert at the 1996 Craft Brewers Conference. He had previously owned a small-scale brewery in Belgium and the two hit if off. Jordan eventually hired Bouckaert as the brewmaster and he helped build the portfolio in Fort Collins over a 21-year period.
Now, he’s planning a big move to a small brewery just down the road, which plans to brew beer as well as coffee. Purpose Brewing and Cellars will open this summer with Bouckaert in the brewhouse. Owners Zach and Laura Wilson will open Purpose at the same location as 1933 Brewing Co, which they also owned and shut down at 4025 S. Mason St.
There is no formal timeline as Bouckaert transitions away from New Belgium, but Jordan said he will continue to work at New Belgium for a while. “We wish him well,” Jordan said. “I have loved our time together. Peter and I have had lots of fun and done some beautiful work. Both sides start this transition with the utmost respect and appreciation for all that we’ve accomplished together.”
Bouckaert said he is excited about the transition. “Getting involved in Purpose Brewing and Cellars makes me really enthusiastic. The creative collaborative art of the brews that will be crafted will enhance the Fort Collins and Colorado beer mecca further,” Bouckaert said.
In a press release, the Wilsons said, “We believe that everything in life has a purpose. Our purpose is to use a thoughtful, artistic, collaborative and authentic approach to craft one-of-a-kind coffees and beers.”
Laura added, “Our intention is to create an entirely new experience for beer lovers.” And according to Chris: “We want everyone to experience and learn about the craft and beauty of brewing the minute they step into Purpose Brewing and Cellars.”
“I got to work for 21 years in the best company in the U.S., since Google does not create beer,” Bouckaert said. “I got to work with people that realize their daily love and passion. I said from the get go that I wanted to stay as long as I can learn. Now I want to learn new things. It will be hard to leave all this passion but change is good for learning,” he said.
The Purpose Brewing and Cellars team is still developing a logo but the Wilsons welcome anybody to stop by the taproom to learn more about their adventures and future goals.