Taken all together, Insane Rush IPA is one of those rarities where the art on the outside of the can mirrors the quality and attention to detail inside – demonstrating love of great beer and a comically edgy attitude that’s 100-percent Bootstrap. 

Stories well-told mesmerize us like the fires they’re frequently told around. We crave stories that entertain and enlighten, that amuse and scare, or that are parables we can learn from. But most of all, we tell and listen to stories to become part of something larger than ourselves – part of a clan or tribe or extended family. In many ways, storytelling is what separates us from the animals.