Recreation, Replenish, Repeat

 Adam Avery enjoys a sip of his Go Play IPA at the brewery.  Photo courtesy Avery Brewing Co.

Adam Avery enjoys a sip of his Go Play IPA at the brewery. Photo courtesy Avery Brewing Co.

Refreshment is a necessity after a long day of activities, which is exactly why Avery Brewing Co. introduced an electrolyte infused beer. The Go Play IPA has been added as a year-round beer for refueling after a day of play, no matter the season. 

Avery crafted Go Play IPA as a celebration of those who do their thing, whatever it may be.

 “This is the beer I’ve been dreaming of creating for years,” said Adam Avery, Founder and CEO at Avery. “Outside of running a brewery, I spend most of my time rock climbing and bike riding. I realized that I needed a beer to match the obsessive passion I have for these sports. It needed to be full flavored and bold, but still easy to drink, low-ish ABV, and the perfect companion to any sweaty activity. The great thing about Go Play IPA is that it doesn’t matter if you are out crushing a 100-mile bike ride, redpointing your hardest climb yet, or simply walking the dog—this beer is designed to get you outside to play.”

Go Play IPA offers juicy, tropical and dank aromas, fueled by dry-hop additions of Vic Secret, Idaho 7, and Simcoe hops. The addition of sodium, potassium and a 5.5 percent ABV make Go Play IPA perfect for any sweaty situation, while never compromising on flavor. Available in 12-ounce, six-pack cans, find it at the brew finder or check it out at the 25-year anniversary party at Avery Brewery, 4910 Nautilus Ct. N, in Boulder, from 12-5 p.m. on Aug. 4.  

During the party, contents of the notoriously well-stocked Avery cellar will be uncorked (up to 90 offerings) for attendees to enjoy. 

 “This year’s anniversary party is a tribute to the beers that got us to 25 years and to the beers that will write our future,” Avery said. “It’s the best way we know how to thank our loyal fans for supporting us throughout the years. Let’s drink great beer together.”

In addition to unlimited two-ounce pours of over 90 beers, enjoy live music from Boulder’s Hop Pickers, Casino Effect, and Legitimate Front, plus a family-friendly kid zone.

For tickets, click here.

-By Natasha Lovato