Courtesy of New Belgium Brewing
The climate activism campaign calls on the incoming White House Administration to prioritize climate change
In celebration of New Belgium Brewing and Ben & Jerry’s latest collaboration, Chocolate Chip Cookie Dough Ale, the two companies are once again joining forces with Protect Our Winters (POW): to drink beer, eat ice cream, and create tangible ways to fight climate change just as they did a year ago.
Calling this campaign “100 Days to Change Our Ways”, the three socially minded organizations want the new Administration to make climate change a priority during its first 100 days. To rally support, events will be held in twelve cities across the country with letter writing stations, POW athletes speaking out about the dangers of climate change, raffles, and of course beer and ice cream.
“Inaction needs to turn into action, from the highest levels of government to each of us,” said New Belgium Director of Sustainability, Jenn Vervier. “Combating climate change is something we’re passionate about and with the upcoming change in the White House Administration, now is the time to get vocal.”
To find out if a “100 Days to Change Our Ways” event is coming near you, visit: newbelgium.com/benandjerrys.
You can also go to protectourwinters.org/100days to learn more about the campaign and make your voice heard. A “100 Days” action plan will be delivered to the new Administration in January, outlining climate recommendations. A “Lobby Day” in April 2017 to meet with key senators will help determine progress made on the plan and future initiatives.
“Americans may disagree on whether their favorite pint is beer or ice cream, but Americans overwhelmingly understand that climate change is real and the time to act is now,” said Christopher Miller, Ben & Jerry’s Activism Manager. “Our campaign will ensure that the new president hears loudly and clearly that a bold commitment to fight climate change belongs at the top of their 100 days agenda.”
Proceeds to Benefit POW
A portion of proceeds from New Belgium and Ben & Jerry’s second collaboration, Chocolate Chip Cookie Dough Ale, which hits store shelves at the end of October, will go to POW. This non-profit, dedicated to raising awareness around climate change, received nearly $100,000 from last year’s collaboration beer, Salted Caramel Brownie Brown Ale.
“We’re thrilled to be working with these amazing partners once again to help drive real climate action, centered around the idea that advocacy is our civic responsibility, and with beer and ice cream, it can be fun and collaborative too,” said Chris Steinkamp, POW’s Executive Director.
Chocolate Chip Cookie Dough Ale
Chocolate Chip Cookie Dough Ale uses Ben & Jerry’s popular ice cream of the same name for inspiration, along with hefty doses of chocolate, brown sugar, and vanilla. This full-bodied blonde ale has the perfect balance of sweetness and comes in at 6% ABV. It will be available initially in Folly Packs, followed by 6-packs.