Art of Brewing
Some nights, a round of drunken brainstorming only leads to illegible scribbles and plans that fall apart faster than a Jenga tower. Other times, it can lead to an Oreo-flavored beer that sells out within hours.
Odell Brewing Makes the Scene in Brewing Artwork
The most frequent photo stop along the vacationers’ corridor between I-25 and Rocky Mountain National Park is the flagstone sign that reads simply ESTES PARK. I would argue that coming in a close second is a unique take on the state’s lodgepole signs along our major highways. This one, in Lyons, reads WHISKY FROM COLORFUL COLORADO.
It’s more than just nostalgia that influences Steamworks’ choices in artwork. Durango itself is infused in everything Steamworks does, and has been for nearly 20 years.
If, like me, the back window of your Colorado fun wagon is a veritable passport of stickers hyping bands, brands and brews, then it’s undoubtedly dotted with a few “stamps” from breweries near and far. One of those passport punches on mine is the left palm on a circle of white that, at one time, instantly signaled you’d made safe conduct through Longmont.
Taken all together, Insane Rush IPA is one of those rarities where the art on the outside of the can mirrors the quality and attention to detail inside – demonstrating love of great beer and a comically edgy attitude that’s 100-percent Bootstrap.
Graphic Designer Brandon Proff is a managing partner at Our Mutual Friend
Brewing in Denver with friends Bryan Leavelle and Andrew Strasburg.
Stories well-told mesmerize us like the fires they’re frequently told around. We crave stories that entertain and enlighten, that amuse and scare, or that are parables we can learn from. But most of all, we tell and listen to stories to become part of something larger than ourselves – part of a clan or tribe or extended family. In many ways, storytelling is what separates us from the animals.